Tools to Sell New Homes

For real estate professionals, getting top dollar for a home sale is often top of mind, but that doesn’t make it easy to do. Selling a new home can be a challenge if you aren’t equipped with the right tools to help provide your homebuyers with the right information. Plus, there are a whole host of insider tricks that pros use to guarantee their homes sell for top price, and those tricks aren’t always obvious.

Whether it’s understanding market trends so you can inform your prospective homebuyers or knowing how to work best with quality builders, there’s a lot you can leverage to help your buyers through building a new home from start to finish. Here are some tips for positioning yourself as a true expert, figuring out what your buyers want most, how to connect with first-time buyers best, and how to perfect the process so you can be a wanted asset every step of the way.

Know the market, and know how to describe it to your prospective buyers and builders. When you’re informed, you accomplish several things; you can accurately express urgency (or not!) to prospective buyers, depending on actual numbers and market conditions, and you present yourself as a truly informed professional, an expert your clients can trust. Knowledge, as they say, is power, and knowing what the market is up to — and is predicted to do in coming months — can help you make smart recommendations to your clients.

Know how to pique their interest by staying up-to-date on home building and design trends. The homebuilding industry is constantly in flux. While some things tend to remain constant, one area that is always change is design trends. When you’re well-versed in the latest trends, you can share those ideas with your prospective buyers, pique their curiosity, and help get their wheels turning so they’re excited to start building — with you as their realtor!

Make strong connections with quality builders. By aligning yourself with time-tested, quality-proven professionals, you gain expertise and clout by association, and with strengthening your relationships with professionals within your industry. You’ll learn more about how to walk your customers through the homebuilding process, and gain invaluable testimonials to use in the future.

Understand your clients’ “Why’s” and uncover what problems they are looking to solve by moving. Help them solve their problems, and you will create a business relationship for life. Often a new home can solve those problems more effectively because there is more flexibility to find the solutions.

Know what matters to buyers. In the grand scheme of things, it might not seem like such a big deal that the lawn on that new home for sale hasn’t been mowed in a few days, but to your prospective buyer, that’s an indication, even subconsciously, that this house may not be worth the value you’ve expressed. By putting a strong foot forward, through stunning curb appeal, practical and beautiful (and affordable) upgrades (a fresh coat of paint, new fixtures, and a clean roof can all go a long way), you’ll set yourself up for success.

The National Association of Realtors is an invaluable resource that all professional realtors should tap into for the latest in market trends, design ideas, and how to snag top dollar for your newest home!